Naterial Concept is a ready-to-implement business concept based on a network of stores that sell garden furniture from Adeo Group. It answers a business opportunity on the garden furniture market between low cost/middle cost retailers with aggressive pricing stock but low quality and luxury boutiques with high prices, personalized advising but stylish furniture on demand.
Naterial Concept belongs to Adeo the N°3 of the DIY worldwide market with continuous growth over the last decade, powered by its main retail brand Leroy Merlin, Adeo is present in over 23 countries.
Working with Naterial gives our partners the exclusivity on a territory and an easy-to-implement concept, so they can concentrate on what’s most important: making their business profitable by :
Since December 2022, the expansion has been accelerating. The first opening took place in Carrasco, with a 1,300 m² space generating €500K in monthly revenue. In September 2023, a second location was launched in Punta del Este, covering 400 m² and reaching €150K per month. A third opening is scheduled for February 2026 in Montevideo, also spanning 400 m².
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